Published on 19th July 2017
Google adds new “Posts” feature. Since its inception in 1998 the Google mission has been to index the world’s information. From websites to books and country lanes the search giant learns more about what is happening around us every day. There are some things, however, which even Google finds hard to discover, such as information about your business which often isn’t in a standard format. This can include opening hours, menus, photos of your team members and the services you offer. Google My Business is an attempt to rectify this – it allows you to create a profile for your business which appears on Google Maps and Google Search. This feature has been around for a number of years and is a quick and easy way to help Google learn more about your business, and at the same time increase the chances of being found by potential customers. In July Google launched a new feature in Google My Business – the ability to add posts. This works in a similar way you to how you might add blogs to your website or updates to your social media profiles. Google describes this new feature: “Posting through Google My Business lets you publish your events, products and services directly to Google Search and Maps. By creating posts, you can place your timely content in front of customers when they find your business listing on Google.” This is a fantastic opportunity to highlight to your existing and potential customers what’s happening at your business. Every additional hook you can add to your profile can only benefit your business and it’s incredibly easy to keep updated – you can add posts via desktop or mobile (learn how here: https://goo.gl/gxUVFC). There’s an interesting twist with this new way of promoting your business – posts will expire and stop showing on your business listing. This prevents the age old problem of stale content being shown – a common theme on social media profiles. My recommendation is to focus on upcoming events and news about your business and to add a new post at least once every two weeks. As always, try to experiment as much as possible. New feature launches by Google often change rapidly and nobody will have a golden rule about what works best.